Hi, I’m Wafa. I’m a Pakistani-American nerd who devours stories and seeks the perfect words to paint pictures that connect people. I’m constantly looking to find awe in the mundane and to transform the ordinary into the extraordinary.

I originally started out as an English professor but pivoted to the marketing world. I’ve audited websites, written meta tags, researched long-form articles, cried over Google updates, created SEO strategies, and dealt with a range of different personalities. I’ve brainstormed experientials, created integrated multicultural campaigns, collaborated with kickass teams, supervised recording sessions with notable talent, given feedback on design and motion graphics, and watched my hard work come alive.

What I’m trying to say is, I’ve done a lot.

And I can do a lot for you.