Resume

11+ years’ experience driving growth by leveraging a unique combination of English, SEO, communications, and leadership experience. Deep experience effectively developing brand messages and enhancing companies’ online presence/visibility: Excel at researching, writing, and managing clear and compelling copy for critical marketing needs; developing effective value propositions and messaging that resonate with target audiences for multiple brands; and overseeing content experience for websites, ensuring high-quality and performance-driven outcomes.

Work Experience

SiriusXM/Pandora                                                       July 2021 – Present

Copywriter   

  • Bring brand alive and drive listener growth by developing engaging strategies and copy.

  • Create copy for brand campaigns, experiential marketing, direct response advertising, email, and social media.

  • Work cross-functionally with ACDs, designers, audio and visual engineers, and project managers to deliver quality work to partners across company.

  • Translate high-level concepts into simple, digestible copy using today’s popular trends.

  • Conceptualize and execute dynamic campaign ideas from inception to completion for major cultural moments (i.e., Women’s History Month, Native American Heritage Month, AAPI, Pride).

  • Secure brand buy-in by delivering presentations to key stakeholders.

  • Engage diverse demographics with relevant marketing by staying informed on current trends.                                                                   

Scorpion                                                                   July 2015 – July 2021

Strategic SEO Manager                                                                                     June 2019 – July 2021

  • Managed SEO for 40+ strategic home service clients who collectively paid $175,126. 

  • Identified critical keywords for clients and implemented strategies to have them organically rank on Google.

  • Conducted regular keyword research, backlink analysis, and link-building strategies for clients.

  • Generated informative content that answered user queries while adhering to Google’s best practices.

  • Presented easy-to-understand and useful SEO data to client.

  • Worked with content teams to create engaging content calendars that drove organic traffic and leads.  

SEO Strategist                                                                                                    June 2017 – June 2019

  • Performed technical SEO audits for site migration and website development.

  • Collaborated with PM, MM, and content creators to implement effective SEO strategies before site’s launch.

  • Completed technical SEO quality checks to ensure site was set up correctly for SEO.

Content Developer                                                                                                July 2015 – June 2017

  • Crafted valuable, topical content pieces for highest paying clients.

  • Balanced many content duties, including managing content calendars, social posts, blogs, and website pages.

  • Ensured all content was factually/grammatically correct and reflected client’s objectives/voice.

California State University, Northridge                          August 2013 – December 2018

Adjunct Professor

  • Instructed class of 25 students on persuasive writing, critical thinking, rhetorical argument, and reading comprehension.

  • Taught class how to create their own website using Weebly and create engaging presentations.

  • Created syllabus and daily lesson plans to foster academic growth while managing Moodle page.

  • Assigned and evaluated three essays and all assignments throughout semester.

Human Resources, CSUN      January 2015 – May 2015

Intern

  • Drafted monthly HR Newsletter for AVP, and wrote descriptions for upcoming events for CSUN Shine Weekly.

  • Researched and generated effective onboarding information for HR New Staff page.

  • Produced recruiting brochure for open AVP position.

  • Helped produce and edit student assistant handbook.

Associated Graduate Students of English                     August 2013 – May 2015

President                                                                                                       

  • Orchestrated three fundraisers that raised $700.

  • Established three workshops with four speakers that provided professional development for graduate and  undergraduate students with an audience of 25-30 people each.

  • Organized annual Spring Conference with 36 speakers, 11 moderators, and Pulitzer Prize–winning author Viet Thanh Nguyen on budget of $1,800.

  • Played vital role in organizing Spring Conference of 2014, with 37 presenters, 11 moderators and one distinguished USC scholar on budget of $2,000.

Education

M.A. in English Literature, California State University, Northridge

  • Cumulative GPA: 3.89 with Distinction

B.A in English Literature, University of California, Los Angeles

  • Cumulative GPA: 3.72 with College Honors/Cum Laude