Native American Heritage Month

The Ask

Create a cohesive multi-faceted Pandora campaign that celebrates
cultures, traditions, histories and important contributions of Native
people, raising general awareness about the unique challenges Native
people have faced and are facing, and the ways in which tribal citizens
have worked to conquer these challenges.

The Look

In Situation

The Concept

Stories Take Root

“I will tell you something about stories . . . They aren't just entertainment. Don't be fooled. They are all we have, you see, all we have to fight off illness and death.”
- Leslie Marmon Silko 

Storytelling is the bedrock of rich Native American culture and traditions. It’s how histories get mapped and futures are envisioned. Ancestral voices guide the way as generations pass on the stories before them. These stories trace the joy, resilience, strength, power, beauty, and humanity of a community that refuses to be silenced; these stories take root to create a force strong enough to take on any wind.